Shopping has changed significantly over just the last 5 years. Local shops often find that customers want to place an order online, and then come pick up their order. What used to be catalog sales have for the most part been replaced by internet sales, and those have grown exponentially. Even people who do not consider themselves tech-savvy now order over their land-lines and iPhones.
Android and iPhones now make shopping even easier with apps. Amazon, for instance, has apps so that you can shop your favorite stores and sites with ease. Many business owners do not realize the proverbial gold mine of marketing available to them with the use of apps. By adding a mobile version of your business web site, you can capture a significant segment of the consumer population that you now lose to competitors.
Roughly 60% of consumers say they have made at least one purchase by using an app on their phone. If your website and shopping cart cannot interface with mobile devices, you lose 60% of the customers looking for your product or service.
When people are shopping on their mobile phones, 80% of them will make a purchase that very day. That is a very fast turnaround.
In business, it is all about brand recognition. People are simply far more likely to do business with a company or brand that “rings a bell”. Nike doesn’t even put their name on their iconic “swoosh”, anymore, because of brand recognition. Branding is a science all its own, and requires smart design and clever strategy for promotion. You can help to build your own brand recognition with mobile apps and mobile marketing.
One great example of this is Clothesmaid. The UK has seen a perfect example of mobile marketing with this company, with its mobile platform, intuitive navigation, and easy shopping cart. Other companies follow the lead by developing a logo and name that catches attention in an icon used for an app.
One of the reasons people like to shop on line is because it is easier that going in person. In fact, most employees confess to shopping online while they are at work, rather than doing their jobs. You couldn’t do that in person. Imagine saying to your boss, “Oh, I need to step out and check a sale on bags. Back in 15 minutes.”
While shopping while you are at work may not be ethical, it is an excellent example of the power of marketing on the internet, and of making your business available via handheld mobile devices.
Potential customers can also see everything your business has to offer when they are on the internet. Your shop may be out of stock on some items, but your customers can still see it online. Of course, this does not compensate for seeing something in person, but it helps consumers make their choices much more quickly.
Your business can profit from purchases on mobile phones. Contact your web designer to find out how.