The Importance Of Mobile Website Compatibility
It seems just a few short years ago that we were trying to convince business owners that they needed a website. As technology advances, so does the need for updated communication techniques by businesses. Now, mobile website compatibility is a necessity for most businesses. In fact, if your website is not compatible to mobile devices you are probably losing business.
Statics vary, but most of them show that at least 80 percent of people will look a business up on the internet such as Code 6 Timber before they ever visit the store or make a purchase. That means that 80 percent of shoppers will not do business with you if they can’t find you on the internet.
Are you are willing to tell 80 percent of the people in your town that you don’t care if you get their business or not? Without a website, you might as well do that.
So, you’ve invested in a well-designed website that is easy to navigate and includes a shopping cart. When someone needs to shop for furniture in your town, your store shows up on the first page of Google. When someone is sitting at their desk at work, and remember that they need a wedding gift, they can look you up on their PC or laptop and place an order.
But, what are you going to do when the potential customer is at lunch? Here are some new statistics for you. Remember, this is a generalization based on several different studies. 60 percent of internet shoppers shop on their mobile devices. In fact, those shoppers seldom shop using their laptop or PCs, because their smartphone does exactly what they want.
A figure that is even more impressive is 80 percent of those shoppers will make a purchase that very day. That is an impressive turnover. This is why your website needs to convert to mobile devices quickly.
Your website, however, needs to be designed to convert easily. Each page needs to be resized so that the most vital information shows up on the handheld screen. When a customer loads your website on his or her phone and sees only a fraction of a bigger page, they will skip your business and move on to one that they can navigate more easily.
If your website has a lot of flash, then it won’t download onto mobile devices. Therefore, videos, music, moving figures, or flashing lights not only will keep your site from downloading, it can lock up the handheld device. This is the kiss of death with customers.
The search engines also pay attention to whether or not your website converts to handheld devices. If it doesn’t, you lose rankings. When shoppers can’t load your website, the browsers move your site down in rankings. You slip off of the first page of Google or whatever search engine is being used.
Contact your web host to see if they can convert your website to mobile marketing. Your business will pick up, and sales will increase.